Average Idiot

Website care that keeps your site fast, healthy, and improving every month.

Ongoing maintenance plus optimization. No buzzwords. No chaos. Just steady, measurable progress that compounds.

Average Idiot is my website care and optimization retainer. I monitor, measure, fix, and improve websites so business owners stop worrying about their site and start using it to drive leads and revenue.

Get Retainer Details Email Bill

Who I Am

I am William Belcamino. I started as an electrical engineer, moved into product and operations, and eventually became the person companies called when their website was underperforming and nobody could explain why.

Today I run a website care and optimization retainer built for businesses that want consistent improvements without hiring full time. You get a calm, technical operator who watches the details, fixes the friction, and makes your site work better every month.

What I Do

I provide a Website Care and Optimization Retainer. This is ongoing maintenance plus optimization for businesses that want their site to stay stable, secure, fast, and improving month after month.

Monthly Site Health and Technical Maintenance

I proactively check and fix the technical issues that quietly kill performance and create expensive surprises later.

  • Broken links, redirects, 404 cleanup, and structural fixes
  • Crawl and index hygiene improvements
  • Security and stability checks, plus plugin and theme upkeep

Speed, Core Web Vitals, and UX Cleanup

Small improvements to performance and usability that add up to better rankings, lower bounce, and more conversions.

  • Performance audits and ongoing speed improvements
  • Core Web Vitals fixes and mobile usability cleanup
  • Friction removal across key pages and flows

SEO Hygiene and Content Refresh

Your existing content is often closer to winning than you think. I keep your best pages healthy, relevant, and aligned with real search behavior.

  • On page cleanup for titles, headings, internal links, and intent
  • Refresh and rescue for underperforming pages
  • Structured improvements that help humans and search engines

Conversion Focused Improvements

Traffic is nice. Conversions pay the bills. I improve pages and offers so more visitors take the next step.

  • Landing page and CTA improvements
  • Form flow clarity and trust signals
  • Simple A B tests and iterative improvements

Reporting Without the Buzzword Soup

You will always know what changed, why it changed, and what is coming next, in plain English.

  • Monthly summary of fixes and improvements
  • Key metrics tracked without misleading vanity numbers
  • Clear prioritized next steps for the next cycle

How the Retainer Works

Month one is usually stabilization and cleanup. After that, we move into a steady rhythm of monitoring, improvements, and compounding wins.

Stabilize and clean up
Optimize and improve
Maintain and compound

Why “Average Idiot”

The name is a reminder. Most website problems are not complicated. They are ignored. Then they pile up. Then they get expensive.

I stay humble, curious, and relentless about the basics. I test, measure, and ship practical improvements that make your site work better over time. The retainer is built the same way. Small wins that compound.

Who I Work Best With

I work well with founders, executives, and teams who want reliable ongoing website care, clear communication, and consistent improvement. If you want someone who can both think strategically and execute without drama, we will get along fine.

A Few Things I Bring to the Table

  • Deep technical SEO experience with tools like Ahrefs, SEMrush, Screaming Frog, and GA4
  • Hands on experience building and improving websites across competitive niches
  • A background in engineering, operations, and product leadership
  • Real world wins in SEO, content, email, YouTube, podcasts, and automation
  • The ability to talk to technical teams and non technical stakeholders without losing anyone

What People Say About Working With Bill

A few words from people who have worked with me on SEO, strategy, and digital projects.

"In addition to his expert-level grasp of the nuanced technicalities of all things digital marketing, Bill brings a passion and enthusiasm to everything he works on. His easy sense of humor, off-the-charts intelligence and empathy always makes partnering up on projects enjoyable. Anyone who has the deep experience and talent that Bill has will be an asset to the teams they work on, and anyone who can bring that value to the table with purpose while making others around them better is a star. Bill has got that magic touch, and I'm glad I got to benefit from it while we worked together!"

- Kevin Kitchen, Marketing Executive | Business Operations Leader | Team Builder

"I have worked with Bill many times on many projects and he is one of the smartest, hardest working digital marketers I know. His SEO skills are some of the best in the world and he is a seasoned expert in digital marketing and lead generation. He makes complex tasks look easy. If you get a chance to work with him, do it."

- Brad Costanzo, AI-powered Growth Advisor and Keynote Speaker

"I had the privilege of working alongside Bill at Brandetize for a few years, and I can confidently say that he is an absolute standout professional. He wore many hats, from SEO wizardry to YouTube video editing and social media management, and consistently delivered outstanding results. Bill has an innate talent for not just meeting but exceeding client expectations."

- Shannon Nigut, Social Media Marketing Manager

"Bill's grasp of SEO principles and strategies consistently stands out. His analytical mindset allows him to uncover optimization opportunities that significantly elevate online visibility. He is proactive, collaborative, and his contributions have notably elevated the customer experience and how audiences engage with the brand."

- Jasmin Dongon, Digital Designer

"I have had the privilege of collaborating with Bill on several projects, and his expertise in the field is truly exceptional. He deeply understands search engine algorithms, keyword research, and on-page optimization. Bill always aligns SEO with business goals, and his passion for the work makes him an invaluable asset to any organization."

- Angie Ketchen, Project Manager and Client Champion

"When it comes to getting things to rank on Google, Bill's expertise is remarkable. He has a unique ability to turn SEO strategies into tangible results and a strong grasp of marketing funnels and customer journeys. He is collaborative, easy to work with, and consistently breaks down barriers inside teams to improve communication and outcomes."

- Kyle Covey, Award-winning Creative Director

"Working with Bill has been inspiring to say the least. He started in the same position as I a few months after me and we were able to teach and learn from one another. He has such a vast variety of industry experiences and knowledge. Not only is he willing to listen but he responds with such insightful wisdom. He is a well-rounded individual in many aspects of life. It was a pleasure to be able to work aside such a genius. "

- Leigha Stevenson Johnson, BSEE, Electrical Engineer

"I truly enjoyed my time working with Bill. He's smart, enthusiastic, and has a great vision of the business and product. He finds ways to connect with people and keeps the office energized, especially during crunch times. One example - Bill and I worked together on a major conversion project for MIVA. The risk was high (approximately 80% of our revenue was affected) and the deadline was tight (3 weeks to switch partners before the old partner turned off our feed). During those 18+ hour days, Bill kept everyone pulling in the same direction with a tireless, upbeat attitude. The result - a successful conversion, an improved product, and a 60% bump in gross revenue."

- Brian Sanders, Leader, Technologist, MBA

Work With Me

Want a calm, reliable way to keep your website maintained and improving every month? Send a short message about your site and what feels broken, slow, confusing, or underperforming. If I can help, I will tell you exactly what the retainer would look like. If I am not the right fit, I will say that too.

Average Idiot is the lab. Belcamino.com is the name on the door. The work behind both is very real.
Prefer direct contact? Email bill@belcamino.com or connect on LinkedIn.

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